WRAP & ROAST
Cookie Policy
State of New Jersey | Effective Date: February 24, 2025
Last Updated: February 24, 2025
1. Introduction
This Cookie Policy explains how Wrap & Roast (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website www.wrapandroast.com (the “Site”). It describes what cookies are, why we use them, the types we deploy, and how you can control them.
Our website is built on WordPress and uses Complianz — a GDPR/CCPA-compliant consent management plugin — to manage cookie consent. This means that when you first visit our Site, a cookie consent banner will appear allowing you to accept, decline, or customize which categories of cookies are placed on your device.
By continuing to use our website after acknowledging the cookie consent banner, you agree to the use of cookies as described in this policy. You may change your cookie preferences at any time through the consent manager available on our Site.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.
Cookies are not harmful and do not contain personal information such as your name or payment details. However, they may be linked to information you have provided through forms or account creation on our Site.
In addition to cookies, we may use similar technologies such as:
- Web beacons (also called pixel tags or clear GIFs) — tiny invisible images embedded in web pages or emails
- Local storage — data stored directly in your browser, similar to cookies but with higher capacity
- Session storage — temporary data held only for the duration of your browser session
3. How We Manage Cookies — Complianz
Our website uses Complianz as our consent management platform (CMP). Complianz is a WordPress plugin that scans and categorizes all cookies on our site, displays a consent banner, records your preferences, and blocks non-essential cookies until you have given explicit consent — in compliance with GDPR, CCPA, and NJ privacy law. |
When you visit our website for the first time, Complianz will present you with a cookie consent notice. You will have the option to:
- Accept All Cookies — consent to all cookie categories including marketing and analytics
- Reject Non-Essential Cookies — only strictly necessary cookies will be placed
- Customize Preferences — toggle individual cookie categories on or off
Your consent preferences are stored in a Complianz cookie on your browser so we can remember your choices on future visits. You can update or withdraw your consent at any time by clicking the “Cookie Settings” or “Manage Consent” link in the footer of our website.
Complianz automatically generates and keeps this Cookie Policy synchronized with the cookies detected on our site. For more information about Complianz, visit www.complianz.io.
4. Types of Cookies We Use
We classify our cookies into the following four categories, consistent with the Complianz framework:
4.1 Strictly Necessary Cookies
These cookies are essential for the proper functioning of our website. They cannot be disabled through the consent manager, as the Site cannot operate correctly without them. They do not collect any information that could be used for marketing or tracking.
Examples include:
- Session management cookies that keep you logged in to your account
- Cookies that remember items in your online order cart
- Security cookies that prevent cross-site request forgery (CSRF)
- Complianz consent cookie that stores your cookie preferences (cmplz_*)
Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
cmplz_consent | Complianz | Stores your cookie consent preferences | Necessary | 1 year |
cmplz_policy_id | Complianz | Tracks which version of cookie policy was accepted | Necessary | 1 year |
PHPSESSID | Wrap & Roast | Maintains your session during online ordering | Necessary | Session |
woocommerce_cart_hash | WooCommerce | Keeps track of cart contents | Necessary | Session |
4.2 Functional / Preference Cookies
These cookies allow the website to remember choices you make (such as your language, region, or saved preferences) to provide a more personalized experience. They are not strictly necessary but improve usability.
Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
wp-settings-* | WordPress | Stores user interface customization preferences | Functional | 1 year |
woocommerce_recently_viewed | WooCommerce | Remembers recently viewed menu items | Functional | Session |
timezone_offset | Wrap & Roast | Detects timezone for accurate order scheduling | Functional | Session |
4.3 Analytics / Performance Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and whether users encounter any errors. All data collected is aggregated and anonymous. We use this data to improve website performance and the online ordering experience.
Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes unique website visitors | Analytics | 2 years |
_ga_* | Google Analytics | Stores and counts page views per session | Analytics | 2 years |
_gid | Google Analytics | Tracks visitor sessions within 24 hours | Analytics | 24 hours |
_gat | Google Analytics | Throttles request rate to Google Analytics | Analytics | 1 minute |
Google Analytics cookies are only placed after you consent to the Analytics category via the Complianz consent banner. You may also opt out of Google Analytics tracking at any time by visiting: tools.google.com/dlpage/gaoptout
4.4 Marketing / Tracking Cookies
These cookies are used to deliver advertisements and promotional content relevant to your interests. They may be set by us or by third-party advertising partners. These cookies track your browsing activity across websites to build a profile of your interests.
Marketing cookies are only placed if you explicitly consent to this category via the Complianz banner.
Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_fbp | Meta (Facebook) | Used by Facebook to deliver and track ad campaigns | Marketing | 3 months |
fr | Meta (Facebook) | Enables ad delivery and measurement on Facebook | Marketing | 3 months |
_gcl_au | Google Ads | Tracks ad conversions from Google advertising | Marketing | 3 months |
IDE | Google DoubleClick | Used for targeted advertising across the web | Marketing | 1 year |
5. Third-Party Cookies
Some cookies on our website are placed by third-party services that appear on our pages. These include:
- Google Analytics (analytics.google.com) — website traffic and user behavior analysis
- Meta Pixel / Facebook (meta.com) — social media advertising and remarketing
- Google Ads / DoubleClick (google.com) — search and display advertising
- WordPress & WooCommerce (wordpress.org) — core site and e-commerce functionality
- Complianz (complianz.io) — consent management and cookie compliance
We do not control third-party cookies and are not responsible for the privacy practices of these providers. We encourage you to review their individual privacy and cookie policies for more information.
6. Cookie Duration
Cookies placed on your device may be either:
- Session Cookies — temporary cookies deleted automatically when you close your browser. These are used to maintain your session during online ordering.
- Persistent Cookies — remain on your device for a set period (e.g., 24 hours to 2 years) or until manually deleted. These are used to remember your consent preferences and returning visitor status.
The specific duration of each cookie is noted in the cookie tables in Section 4. Complianz automatically updates these durations when new cookies are detected on our site.
7. Your Cookie Choices & Controls
7.1 Complianz Consent Manager
The easiest way to manage your cookie preferences is through our Complianz-powered consent manager. You can access it at any time via:
- The cookie banner displayed on your first visit to our website
- The “Cookie Settings” or “Manage Consent” link in our website footer
From the consent manager, you can enable or disable individual cookie categories (except Strictly Necessary). Your updated preferences will take effect immediately.
7.2 Browser-Level Controls
Most browsers allow you to refuse or delete cookies through their settings. Below are links to cookie management instructions for major browsers:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/kb/enable-and-disable-cookies
- Apple Safari: support.apple.com/guide/safari/manage-cookies
- Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies
Please note that disabling cookies through your browser may affect the functionality of our website, including the online ordering system. Strictly necessary cookies cannot be blocked via the browser without causing the Site to malfunction.
7.3 Opt-Out of Analytics
To opt out of Google Analytics tracking across all websites, you may install the Google Analytics Opt-out Browser Add-on at: tools.google.com/dlpage/gaoptout
7.4 Opt-Out of Advertising Cookies
You can opt out of interest-based advertising from participating companies through:
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Your Online Choices (EU): youronlinechoices.com
8. New Jersey Privacy Law & Your Rights
As a New Jersey-based business, we comply with the New Jersey Privacy Act (NJPA) and applicable federal regulations. Under these laws, you may have the right to:
- Know what personal data is collected about you through cookies and tracking technologies
- Opt out of the sale or sharing of your personal data for targeted advertising purposes
- Request deletion of personal data collected through cookies
- Access a portable copy of your data
To exercise any of these rights, please contact us at privacy@wrapandroast.com. We will respond within 45 days as required by New Jersey law. You may also update your cookie preferences at any time via the Complianz consent manager on our website.
9. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. At this time, our website does not respond to DNT signals, as there is no universal standard for how websites should respond to these requests.
However, you can use the Complianz consent manager to decline all non-essential cookies, which achieves the same practical result.
10. Cookies and Children
Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe a child has provided personal data through our Site, please contact us immediately at privacy@wrapandroast.com and we will take steps to delete the information.
11. Updates to This Cookie Policy
Because Complianz automatically scans our website for new cookies and updates our cookie register, this Cookie Policy may be updated periodically to reflect:
- New cookies introduced by updated plugins or third-party services
- Changes in applicable New Jersey or federal privacy laws
- Changes in our marketing or analytics tools
The “Last Updated” date at the top of this document will always reflect the most recent revision. We encourage you to review this policy periodically. If significant changes are made, we will notify you via our website or by email.
12. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Wrap & Roast
Address: 419 Main St, Ridgefield Park,07660, New Jersey, USA
Phone: (201) 853 9756
Email: privacy@wrapandroast.com
Website: www.wrapandroast.com
Cookie Settings: Available in the footer of every page on our website
© 2025 Wrap & Roast. All rights reserved.
This Cookie Policy is managed and kept up to date using Complianz (complianz.io).
